Volare - Fragrances

Volare was founded in 2015 in Milan by perfumer and creative director Alessia Moretti, who loves travel and art. The house began as a small atelier that fused Italian taste with playful, modern scent ideas and quick success among young scent fans. It is best known for airy, bright fragrances plus silky body lotions and hair mists that carry the same signature mood. Volare focuses on perfume-led beauty, aiming at people who want easy, joyful scent rather than heavy, formal perfumes.

Brand at a glance

Volare keeps things bright and simple while nodding to craft. Small-batch spirit meets clean, contemporary design and easy-to-wear scent profiles. The collections are meant to layer and mix, and each launch feels like a mini story about light, sea air, or a warm afternoon. Fans often call the label fresh, modern, and very shelf-friendly.

• Parent company: Independent creative label
• HQ: Milan, Italy
• Manufacturing: Italy-based small runs
• Price tier: Accessible-luxury / mid-luxury
• Market position: Niche-designer, youth-leaning
• Founder & nose: Alessia Moretti (founder/perfumer)

Collections & signatures

Volare’s lines often riff on travel themes: coastlines, rooftops, and city light. Each collection pairs a clear mood with playful bottles and easy layering notes. Launches arrive as perfumes plus matching body creams and hair mists, so the scent story stays cohesive. The brand leans into seasonal drops but keeps core scents year-round for fans.

• Volare Bianco – 2016 – Bright citrus and sea-spray, very daytime and fresh
• Volare Rosa – 2018 – Soft rose with clean musk, cozy and modern
• Volare Notte – 2020 – Warm woods and amber, evening-ready and gentle
• Volare Soleil – 2022 – Sunlit florals with creamy cardamom, playful summer vibe

House style, formats & formulas

Volare favors bright top notes like citrus and green leaves, soft florals at heart, and warm musks or woods in the base. Typical accords include bergamot, neroli, rose, jasmine, cedar and a touch of amber or creamy sandalwood. Fragrances come in EDT and EDP forms, plus matching body lotions, hair mists and candles for full layering. Bottles are clear glass with pastel labels, and the brand promotes recyclable glass packaging and refill options for select scents.

Skin, hair and who it suits

While Volare is perfume-first, body creams use light emollients for soft, non-greasy skin feel and gentle scent carry. Hair mists are designed to freshen and lightly scent hair without heavy weight, fitting most hair types from straight to curly. The line suits beginners and scent lovers who want clean, friendly fragrances for daytime and casual evenings. For best wear, layer perfume with matching lotion and finish with a quick spritz of hair mist to keep scent close to the skin.

Credibility, ethics & tips

Volare often teams with young illustrators and travel photographers to shape each launch’s vibe and visuals. The brand markets itself as cruelty-free and highlights recyclable glass and reduced plastic in its packaging. For quick buyer help: if you like sunlit citrus, try Volare Bianco; if soft rose is your thing, start with Volare Rosa; if you want a warm evening scent, reach for Volare Notte. Layering tip: apply lotion first, perfume next, then a light hair mist for the longest, softest trail.