RFSU

Founded in 1933 in Stockholm by Elise Ottesen-Jensen, RFSU began as a bold voice for sex education in Sweden. The organisation set out to give honest, science-backed info about bodies, rights, and pleasure, and later launched a commercial arm to make condoms, lubricants, tests and intimacy products. Over decades RFSU became known for plain language campaigns, easy-to-use products, and a mission that funnels sales back into education and advocacy. Today the brand balances public health work with a tidy product range for everyday intimate care.

Brand at a glance

• Organisation type: Swedish nonprofit with a commercial product arm
• HQ: Stockholm, Sweden
• Key categories: Condoms, lubricants, intimate washes, massage oils, pregnancy tests
• Price tier: Affordable, accessible, mass-market
• Market position: Trusted public-health brand focused on sexual wellness and education

Collections & signatures

RFSU’s lines are simple and honest, made to be used without fuss. You’ll see core condom ranges for reliability, extra-thin options and textured varieties for playful moments. Their lubricant family includes water-based gels meant for everyday use, plus oil-based massage oils for skin contact. Intimate washes aim to be gentle and suited to delicate skin, while pregnancy tests and self-care items round out the basics for practical sexual health.

House style & materials

RFSU’s condoms are produced from natural rubber latex, designed for consistent protection and easy use. Lubricants are mainly water-based gels that glide well and rinse clean; massage oils are formulated for skin contact and sensual use. Packaging is simple, clear, and designed for discreet handling, with formats such as foil-wrapped condoms, tubes and pump bottles for lubricants and oils. The brand focuses on straightforward, no-frills design that highlights safety and clarity.

Skincare & intimate care

Products for intimate cleansing are created to be gentle, using mild surfactants and soothing emollients to respect delicate skin. Many items are aimed at people with sensitive skin and are formulated to be mild rather than harsh. Textures range from light gels to creamy washes, and scents are kept subtle so they don’t overwhelm. The range is aimed at daily intimate hygiene and comfort, not as a medical treatment.

Audience & occasions

RFSU suits curious beginners and confident regulars alike, with unisex positioning that welcomes everyone. Think practical day-to-day use, travel kits, and thoughtful gifts for new partners or friends who value health and honesty. Products work for every season and are easy to layer into routines, such as pairing a gentle wash with a water-based lubricant for comfort and smoothness.

Sustainability & ethics

RFSU is rooted in public health and social responsibility, using its product revenues to support education programs. Condoms are made from natural latex, and the brand communicates responsibly about safe sex and consent. RFSU’s work is as much about rights and access as it is about products, which gives their offerings a clear ethical backbone.

Buyer help

Want a simple routine for intimate comfort? AM: cleanse gently with a mild intimate wash and pat dry. PM: use a small amount of water-based lubricant when needed, or apply a massage oil for skin care and relaxation. For newcomers, start with a classic condom and a small tube of water-based lube to learn textures and preferences. Keep things simple, test a small amount first on skin if you have sensitivities, and choose products labeled for intimate use.