Bourjois - Fragrances

Founded: Bourjois began in Paris in 1863, created by Alexandre‑Napoléon Bourjois who supplied theatrical makeup for actors. The house moved from stage kits to counters, bringing theatrical quality into daily beauty routines. Over decades it became known for colourful cheek pots, mascaras, and lipsticks with Parisian flair. Makeup remains the heart of the brand, though Bourjois also has perfume history and a handful of skin-care basics. Its typical audience is young, style-curious shoppers who love easy, wearable looks with a playful French twist.

Quick facts

Bourjois reads as an affordable, high-street French house with wide appeal and a long heritage. Here are tidy facts that sketch the brand at a glance.

• Headquarters: Paris, France.
• Founded: 1863.
• Price tier: Accessible / drugstore to high‑street range.
• Market position: Mass-market, beauty-for-all with a classic Parisian vibe.
• Primary focus: Makeup (complexion, lips, cheeks, eyes) with some fragrances and basics.

These points give a quick map of what Bourjois stands for and who it serves.

Collections & signatures

Bourjois builds lines that feel practical yet fun, from skin-brightening bases to velvety liquid lipsticks. A few hallmark ranges show the brand’s style.

• Healthy Mix – circa 2009 – a radiant, fruit-infused foundation line for fresh, glowing skin.
• Rouge Edition Velvet – circa 2013 – a lightweight matte liquid lipstick with long wear and bold colour payoff.
• Soir de Paris (Evening in Paris) – 1928 – a vintage perfume with a romantic, old‑world floral-aldehydic character.

Each line leans into easy glamour: skin that looks alive, lips that speak loud, and a perfume note that nods to classic Paris.

House style, ingredients & formats

Bourjois typically rides the wave of fruity, floral, and creamy accords in its scents and uses smooth pigments and light oils in makeup. Formats are user-friendly: creams, compacts, liquid foundations, pencils, and velvet liquid lipsticks are common. Perfumes have historically been offered as EDTs with vintage-style flacons. Refill programs are limited, so packaging focuses on practical, pretty cases rather than universal refill systems.

Skincare is modest in scope; the brand offers simple cleansers, moisturizers, and primers that pair with makeup. For sensitive skin, read ingredients closely and try samples when possible, since claims vary by product. Hair care is not a core category for Bourjois, and its main strength stays rooted in colour cosmetics.

Who it suits & how to use

Bourjois is perfect for beginners and style lovers who want fuss-free, cheerful beauty with a Parisian wink. Daytime wear and casual nights are ideal moments for the brand’s glow-focused foundations and long-wear lipsticks. As a gifting pick, compact cheek pots and velvet lipsticks feel playful and easy to love. Layering tip: pair a sheer Healthy Mix base with a cream blush and Velvet lipstick for an instant, polished flush that lasts.