London Icon Racing Red

Dunhill London Icon Racing Red Eau de Parfum (30 ml) is a 2021 release from Alfred Dunhill. It is an aromatic, oriental-woody Eau de Parfum for men that blends warm spice and bright citrus for a confident daytime presence. The scent is warm and spicy, which helps you feel poised and noticed without shouting. Apply a spritz, and you get an immediate citrus lift that settles into a resinous, woody warmth for lasting composure.

Imagine a brisk city morning where citrus cuts through cold air and leather seats hum beneath you. That crisp citrus and warm amber combination feels bold and neat, like a perfectly fitting jacket. The fragrance is aromatic, woody, warm, and gently sweet, so you get clarity and approachability at once. It feels elegant, not loud, which keeps you feeling comfortable and in control throughout the day.

Key benefits

• Longer presence: Eau de Parfum concentration (30 ml) for extended wear, so you stay noticed through the day.
• Instant freshness: Bright top citrus notes deliver a crisp opening, boosting morning confidence.
• Warm depth: Resinous heart and woody base add amber and vetiver, so your scent feels grounded and refined.
• Versatile character: Spicy and sweet facets balance the citrus, allowing easy daytime and occasional evening use.

From top to base

Top

• Top: Orange, Mandarin orange, Petitgrain, Grapefruit, Black pepper, Solar notes

Heart

• Heart: Geranium, Olibanum (frankincense), Pepper, Fern

Base

• Base: Cedar, Amber, Vetiver, Tonka bean, Musk, Oakmoss

The concentration is Eau de Parfum in a 30 ml bottle. The perfumer is not publicly credited. It is best suited for daytime wear and is especially effective in colder months like winter, though it works well at night and in other seasons too.

What makes it different

• Modern citrus-spice balance: Not just bright citrus; peppered mid-notes add a dry, masculine edge.
• Resinous heart: Frankincense brings an incense warmth that keeps the scent interesting.
• Classic house DNA: Alfred Dunhill's refined, gentlemanly style without being old-fashioned.

Who will like it

If you like aromatic-woody fragrances with a citrus opening and a warm, resinous finish, this fragrance suits you. The bright top notes make you feel alert, while the amber and cedar base gives quiet confidence. It's ideal for someone who wants a polished presence during workdays and weekend daytime plans.

How to use

1. Spray 12 times on the pulse points: wrists, neck, chest.
2. Apply in the morning for daytime wear; reapply only if needed.
3. Store upright away from direct sunlight to preserve the aromatic profile.

Pro tips

• Layer lightly: A neutral, unscented moisturizer prevents dryness and helps the scent sit closer to the skin.
• Wear with winter outerwear: Cold air lifts the citrus for a crisp opening, then the base warms you.

Quick Q&A

• How long does it last?: As an Eau de Parfum it typically lasts several hours, depending on skin and environment.
• Can I layer it?: Yes pair with unscented or subtly scented skin products to avoid clashes.
• Patch test?: Test one spray on the inner wrist if you have sensitive skin or fragrance allergies.

Details

• Volume: 30 ml
• Release year: 2021
• Brand: Alfred Dunhill
• Concentration: Eau de Parfum

About the house

Alfred Dunhill is a British luxury house known for menswear and refined accessories, now extending its signature elegance to fragrance. The brand's scents often blend classic structure with modern touches, so you get a composed, stylish impression that feels current and credible.