London Desire Platinum

Dunhill London Desire Platinum EDT 100 ml is a masculine eau de toilette released in 2022. It opens with a tart, green rush of rhubarb and settles into warm sandalwood and musk. The composition feels crisp yet soft, ideal for confident daytime wear that still leaves a sensual trail. Lightweight but present, it's a winter-ready signature that adapts to evening plans and other seasons.

Imagine a scent that is fresh, slightly spicy, and powdery, like a brisk walk past a winter market. The crisp rhubarb gives lift while pink pepper adds a soft, warm bite, so you feel composed and noticeable without trying too hard. The drydown of creamy sandalwood and clean musk keeps you comfortable and confident for hours.

Key benefits

• Instant freshness: rhubarb top note gives a bright, green opening for immediate lift.
• Complex warmth: pink pepper in the heart adds a soft, spicy warmth for approachability.
• Lasting base: sandalwood and musk create a smooth drydown for enduring presence.
• Versatile wear: designed for daytime winter use but works well at night and in other seasons.
• Easy to wear: EDT concentration in a 100 ml bottle balances projection and subtlety.

Notes & character From top to base

• Top: Rhubarb.
• Heart: Pink pepper.
• Base: Musk, sandalwood.

The scent reads very green and slightly fruity at first, turns softly spicy in the heart, and finishes woody and musky. Best worn during the day in winter, it also translates well to night and other seasons for a confident, comfortable effect.

What makes it different

• Unusual freshness: rhubarb provides a tart green facet uncommon in men's EDTs.
• Soft spice: pink pepper brings warmth without heavy sweetness.
• Balanced drydown: musk plus sandalwood offers a clean, lasting finish.
• Approachable concentration: EDT format for day-to-evening versatility.

Who it's for

For men who like crisp, green openings and a warm, woody finish. If you enjoy fragrances that feel modern, slightly fruity, and quietly magnetic, this is a good fit. It suits daily wear in cooler months and anyone who wants a scent that is noticeable but not overpowering.

How to use

1. Spray 12 pumps on pulse points: wrists and neck.
2. Apply after dressing for better diffusion.
3. Reapply once if you need a refresh in the evening.

Pro tips

• Layer lightly over unscented balm to tame projection.
• Spritz clothing from a distance for longer scent memory.

Quick Q&A

• Longevity?: Typical for an EDT several hours; reapply for longer nights.
• Sillage?: Moderate projection that sits comfortably close to medium.
• Skin sensitivity?: Patch-test if you have fragrance sensitivity; avoid on broken skin.

Details

• Volume: 100 ml
• Concentration: Eau de toilette
• Release year: 2022

About the brand

Alfred Dunhill is a British house known for refined menswear and grooming since the early 1900s. The brand mixes traditional craftsmanship with modern taste, and its fragrances often reflect tailored, understated luxury.